The trademark application process begins with correctly determining the trademark and appropriately defining the scope of the application. Mistakes made at this stage may lead to the refusal of the application or to loss of rights later in the process. Before filing, our firm meticulously carries out the evaluation of the trademark specimen, the necessary similarity search, and the determination of the application scope. In this way, we aim to ensure that the application proceeds as soundly as possible and that potential risks are minimized from the outset.
After a trademark is registered, protecting it continues as a separate stage that requires regular monitoring. Failing to monitor published trademark applications may lead to the registration of similar trademarks and to related loss of rights. We regularly monitor the published Trademark Bulletin, identify applications that are similar to your trademark, and, where necessary, conduct opposition procedures. In this way, the protection of your trademark is effectively maintained after registration as well.
In trademark law, the opposition process covers both oppositions filed against published trademark applications and re-examination proceedings against decisions issued by the Turkish Patent and Trademark Office. If published applications are not opposed within the prescribed period, similar trademarks or those likely to cause confusion may be registered. This can weaken the distinctiveness of the registered trademark and lead to infringement of the trademark right. For this reason, applications published in the Trademark Bulletin must be carefully assessed and, where necessary, opposed. In addition, a request for re-examination may be filed against the Office’s decisions concerning applications or oppositions.
A trademark registration provides protection for 10 years from the application date. At the end of this period, for the trademark to remain protected, the renewal application must be filed within the 6 months before the protection period expires. If this deadline is missed, a renewal application may still be filed within an additional 6-month grace period following the end of the protection period, provided that an additional fee is paid. For this reason, regularly tracking renewal deadlines and completing renewals on time is essential for the uninterrupted protection of the trademark right.
We are here to add value to our clients’ brands. We are not just a business — we are also a partner. Our mission is to understand our clients’ needs and to offer them original, innovative solutions.
